UPZ Boots is an Austrian snowboard boot manufacturer. They are a small family run operation with a reputation for putting dedicated racing technology into their snowboard gear! They don’t throw lots of money at big marketing campaigns. They spend it on tons of R&D so you end up with the World’s Best Harboots and they do have racers and champions that win the World Cup on UPZ boots. UPZ Boots North America is run by Dan Yoja. We are importer, distributor, and wholesaler all rolled into one! There are no middleman so prices are the lowest they can be. If you are tired of looking in vain for the best gear at an affordable price then you’ve come to the right place!